Making a digital transformation strategy is not always that easy. You will need to start somewhere and end somewhere. But how? Let us see in this article.
Digital Transformation Strategy: Why Essential?
Doing is digital transformation (Dx) is not all about getting the latest technologies. It is about being able to expect and react to change. Also, you will need to drive innovation. How can you do this? By having the right strategy.
What is a good Dx strategy? This should help you answer these questions:
- Where are we now?
- Where do we want to be after Dx?
- How are we going to reach that?
How, then, can you make a good Dx strategy?
Digital Transformation Strategy: How to Make One
Get Everyone on Board
Before starting your Dx, you should ensure that everyone is on board. Let everyone know that you are planning to transform. Start from the ones at the top so that it will be easier going down.
Why do you need to get everyone on board? Because a Dx will affect every area of your business. Meaning, everyone will be affected. To make your journey a success, everyone needs to unite for the same cause.
After ensuring everyone is on board, talk to the board about the budget. How much of your resources can you dedicate to your Dx?
In planning, do take note that Dx is not a one-time thing. It will be an ongoing project that will affect all areas of business. So, plan your budget and rank your needs first. Then, list how much you can spend on each area.
Assess Current State
Next up, you will need to know where your company stands before the journey. This will map out your starting point. Your analysis should help you:
- assess your company culture
- know the skillset of your workforce
- map your current operations, processes, structure, roles, etc.
- find opportunities and problems that need solutions
Set Goals and Outcomes
After knowing your starting point, know where you want to go. Set a goal of where you want your company to be after Dx. This may be your digital goals, better customer experience, and more.
For example, you can set a goal of a higher digital adoption rate for your employees or customers. How can you reach this? You can use a digital adoption platform (DAP) like WalkMe, the leading in the DAP today.
After you pinpoint your starting and ending points, see what are the gaps. Then, work out to fill those gaps. How? You can consider what areas you need to bridge. Is it for your customers? Is it for your employees’ skills? Then, list out all that you need to do the Dx.
Make a Dx Roadmap
The last step is to make a Dx roadmap. This will map out how you want to fill the gaps from point A to point B. Then, Be sure that this map is flexible to any changes to help your company grow.
If you follow all these steps, you will no doubt have a solid Dx strategy.