digital transformation key questions

Digital Transformation Key Questions

Digital transformation (DT) is a complex process that requires careful planning. You must find the answers to these digital transformation key questions before embarking on the journey. How you answer these digital transformation key questions is crucial in the success of your initiatives. 

Collaboration between IT and business might be a challenge. That is when your teams have different backgrounds and priorities. Not having these two teams aligned may lead to poor outcomes such as missteps, slow delivery, and unnecessary failures. 

Listed below are the digital transformation key questions IT should ask their business managers. These digital transformation key questions help in fully understanding business requirements. Also, they help in building trust. 

What is your ultimate objective?

There are just tons of objectives a company may pursue. Some of the best end-goals are:

  • Improving the customer experience
  • Creating new products or services
  • Making your company withstand disruption

However, your IT needs to translate the vision into strategy. They must have a deep knowledge of the business nature and customers to create a strategy. Moreover, consider building cross-functional team members coming from both IT and business. Remember that DT isn’t just about technology. It is also a business transformation. 

What business value does it bring?

Sometimes the business aims for changes that don’t bring value. Thus, it is possible for your IT team to cross the line in responding to business user requests. 

Your IT team must work on building context to clarify the value of requests. They can do that by studying the products of your business colleagues’ products and services. Moreover, your IT team must understand the competitive landscape. Also, they must keep updated about the regulatory environment.

This knowledge helps IT develop a convincing presentation for the business leaders to approve. 

Who are the stakeholders?

It is common for DT to have multiple projects that span multiple departments. Such departments have their own expertise and responsibilities. All participants must clearly understand the objectives and status of each initiative. Otherwise, you won’t spot potential conflicts and achieve the best outcome. 

Both IT and business groups must also both agree. That is about the goals and responsibilities for each project. Moreover, each participant must understand the timeline to complete their contributions. 

What should the customer journey look like?

One of the main benefits of DT is it gives customers personalized experiences with new products and channels. Define the experiences your organization wants to deliver. Afterward, set goals for your cross-functional teams to meet such goals.

Moreover, ask the perspectives of your:

  • business units
  • customer experience leaders 
  • application teams

Combining their insights will help you fully answer questions about the customer journey. 

How must existing business processes be changed to support this?

Ask your customers to understand their roadblocks and areas they want to improve. This is crucial as they are the ones who will be affected by your initiatives. Consider their answers as a starting point to integrate automation. 

Intelligent automation has helped companies achieve better speed, performance, and resilience.