What are some real-life digital transformation examples being done today? And how is digital transformation (Dx) changing the way we work?
There are a lot of good examples. And some of them you can even use on your company’s Dx. So, what are some of these?
Let us take a closer look into that in this article.
Digital Transformation Examples
First off, marketing. In doing Dx, companies are reaching customers more than ever. But at the same time, they are spending less money.
This is what we call digital marketing today. It helps in:
- finding more and better leads
- driving customer loyalty
- faster release of marketing materials
- tailoring customer experience
- easier connection with customers
Further, Dx lets them reach out to customers in a lot of ways. Like:
- Social Media
- Mobile App
- Mobile Messaging
- Customer Service
With all these options, companies can reach more audiences. As a result, they get more customers. Of course, that is what each one of them wants. Right?
Next up, sales. To hit a good number, good data is crucial. And Dx can give that by:
- making ideal customer profiles. Of course, with the help of digital tools. Like Hubspot or Google Analytics.
- getting leads faster. With the help of artificial intelligence (AI) and social media.
Further, Dx can help make marketing and sales teams work together. The only thing they need to do is use a CRM tool. Thus, driving better collaboration. And resulting in brainstorming and better strategies.
Also, AI is very helpful in seeing the customers’ buying patterns. Thus, it is now easier to make sales strategies.
For example, it is now easier to spot people who are leaning more on buying. So, the sales team can then further their efforts to make them buy.
In Customer Service
Last, Dx can also help in customer service. How? It helps them give what their customer wants and needs. And this is crucial as their demands and getting higher each time.
So, to survive, they need to keep up with these demands. For example, customers today expect a faster reply to inquiries 24/7. And that is thanks to the rise of social media. Further, they now demand transparency.
That is what Dx can give. For one, it opens the chance of using AI-powered chatbots. Thus, lessening the need for a manual reply to heaps of inquiries per day. Further, customers can get the answer they need in just seconds.
Also, Dx can help in getting customer feedback. As a result, they can use these data. And new audiences can also see what a past customer can say about the brand and its product. Thus, increasing transparency.
Follow These Digital Transformation Examples
So, these are some of the real-life Dx examples. To succeed in yours, be sure to follow and do Dx in these areas of your business as well.
Also, to enjoy a high digital adoption after your journey, you can use WalkMe. The world’s leading platform for that.