Many have heard about digital transformation. But not all can define digital transformation (Dx) clearly or why it is important today.
Today, digital adoption is growing to be a crucial factor in success. Without it, businesses will find it hard to keep afloat. Also, it may be harder to keep customers coming.
But digital adoption will only come after a successful Dx. So, how do you define Dx? And why is it important?
Keep on reading to know more.
Define Digital Transformation
What is Dx? It is the process of reimagining a traditional business to fit this digital age. In other words, transforming it to be digital-friendly.
Thus, you will need to use digital technology in each area of your business. Letting go of your old and analog ways. So, you will need to make a new or adjust an existing area, like:
- business processes
- company culture
- customer experience
As you can see, aside from letting go of your old business process, there are two more. You will also need to change your old company culture.
Meaning, you will need to change your company’s mindset. It is crucial to shaping a digital mindset among everyone. This will help your transformation become a smooth journey.
Next, you will also need to change your customer experience. Find ways how you can operate and give value to your customers. See how they can avail of your products faster. Or how they can get help fast.
As you can see, Dx also changes sales, marketing, and customer service. Take note, Dx should always start and end with the customers. They are the core of this journey and your tool is digital technology.
Why Digital Transformation?
Why, then, is Dx important? First, to survive. We now live in this modern world where everyone seems to be more reliant on digital technology.
Also, the market is always changing. So, if your company does not transform, you risk lagging behind your rivals. And that is always bad news for business.
You always have these changing factors:
- supply chain disruptions
- time to market pressures
- fast-changing customer demands
So, if you do not do a Dx, you will find it hard to survive. Customers want to be able to reach a company fast. So, you will need to be one click away.
Also, you will want to be where your customers are. Thus, with Dx, you can transform your:
- customer service
- after-sales service
As a result, you can find potential customers faster. Sell to them faster. Earn money faster. Assist your customers faster. And more.
But if you do not do so, how will you do all this? It can be a slow process and your rivals will instead get your customers.
As you can see, doing a Dx is crucial today. So, what are you waiting for? Go ahead and transform your company.
If you worry about digital adoption later on, then get the help of WalkMe. They are the leading platform for that.